Loop helps CyNam with retaining and attracting sponsorship
CyNam is a pioneer for local cyber technology collaboration and innovation in Cheltenham, Gloucestershire. The business prides itself on connecting the best cyber technology minds, local SMEs and start-ups.
Relying heavily on external sponsorship to fund its day-to-day activities, CyNam required our services to help quantify its social value impact and secure further sponsors.
How did Loop help?
Using Loop has allowed CyNam to provide data on its social value impact and subsequently make a stronger and more tangible value proposition to potential sponsors. This has in turn allowed the business to attract and retain the sponsorships that are essential to its operations. Use of our software also gives CyNam an effective extension of its services, with its sponsors being able to demonstrate their own contribution to social value through its reporting.
In addition to its support with sponsorship, CyNam also uses Loop to guide strategic decisions by identifying which activities generate the most social value, allowing the business to focus resources on high-impact initiatives that maximise community benefit.
Hollie Wakefield, General Manager at CyNam, said: “At CyNam, this software has significantly improved our ability to measure social impact and inform our decision-making. It helps us demonstrate value to sponsors more effectively and focus our efforts where they matter most in Cheltenham’s cyber community.
“The onboarding experience was smooth with our account manager demonstrating a thorough understanding of our specific needs and goals for the platform. They provided tailored guidance that aligned perfectly with how we intended to use the system – making sure we were set up for success from day one.
“The user interface itself is also remarkably intuitive, which made the initial learning process effortless. We found ourselves navigating through features and functionalities with ease and were able to start leveraging the system effectively almost immediately, with minimal downtime or learning curve.”